Risk and Crisis Communication about Invisible Hazards

This article discusses differences between invisible and visible hazards, how these can affect risk crisis communication. Invisible hazards are risks that we cannot see, often touch, taste, nor smell. Examples COVID-19, radon gas, mold spores, or asbestos fibers. uncertain, complex, ambiguous problems. Results from a Norwegian study show authorities need to be aware of the possible in perception among authorities, stakeholders, general public. Involving citizens, creating trust, being honest is important for all However, less know about hazard, more rely on others make decisions, consequently trust particularly when dealing with hazards.